Understanding the Plan

The foundation of our business

Your income

Promote* quality products that people use every day. Earn in three ways:

  • With a basic discount obtained upon purchase of each Amway™ product by a registered customer.
  • With rewards calculated based on the growth of your business.
  • With the incentives you gain from achieving key milestones in your business.
*Only Amway Business Owners who have sufficient registration of business activity with the local state and tax authorities are eligible to receive any income deriving from selling.

Retail margin

We provide retail prices for every product, which are 20% higher for your registered customers than your Amway Business Owner price. The difference between the ABO price and retail price is the first part of your income: your retail margin.

Amway Business Owner price - ABOs pay a special ABO price for every product.

PV determines your qualification level

PV stands for Point Value. Nearly all products have a PV. The total PV of all product orders placed by you and the business group together for the month determines your bonus level. This table shows you the PV amount you need to earn per month in order to qualify for the different Performance Bonus percentages. Point values of individual products can be found online.

BV is used to calculate your Performance Bonus

BV stands for Business Volume. Nearly all products have a BV value, which determines the size of the bonus you will receive at a certain level of bonus percentages.

Monthly PV

Performance Bonus %

10,000 PV 21%
7,000 PV 18%
4,000 PV 15%
2,400 PV 12%
1,200 PV 9%
600 PV 6%
200 PV 3%

Your Income example


Once you've calculated your reward, all you need is a total TV and VP of all orders throughout the month - that's your sales volume. You can watch your monthly PV and BV under the "My Office" tab after logging in to the Amway website. If you are sponsoring a personal business group, then to calculate the total reward, you also need to know what the volume of that group is. You will find that there is a coefficient between the PV and the BV. Total PV determines the percentage level of your reward, and the total BV determines the amount of reward you receive. If you have ABOs that are also eligible for the prize, their portion will be deducted from the gross performance bonus; They will not lose any of their achieved rewards.

Let’s say your sales volume is 2,400 PV. Look back to the table to find your bonus percentage.

Your Performance bonus is 12%! Great job! Now we have all the information we need to calculate how much you will earn this month!

The example that follows is based on a PV / BV (PV / €) ratio of 1.8 and a suggested retail margin of 20%.

10nly ABOs that are duly registered to carry out an economic activity with state and/or tax authorities can receive rewards and monetary incentives and earnings earned through sales, and can participate in business seminars such as the Management Seminar (LTS) and the Diamond Conference. The same rules apply to the calculation of discounts for Members+. Assumes ABO performs consistently and meets requirements each month. PV/BV ratio of 1.81198 is used as an example only. For the currently valid PV/BV ratio please check Amway webpage or contact Customer Service.


You have earned a 12% bonus by selling products to customers and you have already sponsored 3 downlines (each with customers of their own) who are earning a 3%, 6% and 9% bonus.

Basic discount4

20% x 181 BV = €36

Your Personal Performance Bonus

Your Group PV is 2,400 PV/4,349 BV (200 personal PV/362 BV, plus 300 PV/544 BV from sponsored ABO A, 700 PV/1,268 BV from ABO B and 1,200 PV/2,174 BV from ABO C)

181 Personal BV
X 12% Performance bonus
= €43

³This calculation is for estimation only, may vary depending on actual circumstances and can contain out-of-date information. Information is for illustration only and neither constitutes a promise, guarantee nor other bonus payment obligation by Amway. Income calculation results are gross and do not consider expenses and taxes related to the Amway business.

4This calculation with suggested 20% retail margin is based on ABO price.


The Differential Bonus is the Performance bonus percentage difference between you and your direct downline ABOs. How to calculate it: your percentage bracket minus the downline ABOs percentage bracket is the differential percentage. If you take the downlines’ group BV x differential percentage, you can calculate your differential bonus.

Your Differential Bonus from A = €49
(9% x 544 BV = €49)

Your Differential Bonus from B = €76
(6% x 1,268 BV = €76)

Your Differential Bonus from C = €65
(3% x 2,174 BV = €65)

Your Monthly Income

Retail Margin + Your Personal Performance Bonus + Your Differential Bonus €136 + €43 + €190 = €270

Your Yearly Income

€270 x 12 = €3,240